Testimonials

What my clients & supporters say

Real words from the people I have worked with, for and alongside.

 “I worked with Dave for well over a year and it was by far the most informative time of my sales career to date. Dave really helped me refine and develop my skills. I can honestly say, I wouldn't be half the sales person I am now without the help, advice and coaching I received from him over the course of our tenure together. His knowledge of not only the industry but sales processes, strategies and methodology are of the highest level and his know-how and instincts in sales are invaluable. They say you never stop learning in sales, but it feels like I only really started properly learning how to live within a deal after working with Dave. He's a great teacher, a great boss, a great colleague and a great guy. Very much hope to work with him again in the future.”

Andrew Rogers
Account Executive, Cuez

“Having had the privilege to be David's Exec coach, I've got to know him very well. His strengths are many: possessing high emotional intelligence, his empathy with customers and team members makes him both a great sales guy and a great manager. His knowledge of the AV market is extremely strong and I'm sure he would transfer easily into any other market if he chose to. When it comes to hitting targets, I've rarely known anyone more focused and clear in the pipeline reality, understanding the nuances of buy needs and wants, balanced with the commercial realities. And not forgetting, Dave is an all-round good-guy, trustworthy, reliable, and a pleasure to work with and hang out with. An asset to any high-performance team.”

Rob Pickering
Supporter · ActionCOACH

“Having worked both for and alongside David I believe I can say with some confidence that he not only has an excellent grasp of the technicalities and commercial nuances of each and every deal I have worked with him on, but he also has an uncanny ability to visualise how these deals fit into a much bigger commercial and strategic picture. His communication skills allow him to share this visualisation in such an understandable way that it's very easy to join him on the journey and learn from his knowledge. It helps, of course, that David is very personable and patient with the less initiated.”

Clarke Uren
Client Director

“Working with Dave has been one of the most valuable partnerships in Syncity AI’s journey. He pairs sharp commercial instinct with genuine integrity. He tells you what you need to hear, not what is comfortable, then does the hands-on work to make it happen. His conviction that growth should stay human, with technology used sensibly rather than for its own sake, is exactly why we chose to build Perch together. Dave is the rare partner who is as invested in your success as you are in it yourself.”

Richard Godfrey
Founder, Syncity AI

“David Cheng was the catalyst for my company Orijinn's entry into the market. His strategic insight and direct action helped us secure tier-one clients like Formula One and Warner Bros Discovery right out of the gate. So not only did David offer advice and guidance but also the tangible work of producing highly impactful results for my team and I. On a personal level, his mentorship has been vital to my growth in the industry. If you are looking to accelerate your market success and navigate the rapidly changing industry landscape, then David is the man you need in your corner.”

Shane R. Murphy
Founder and Director, Orijinn

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+44 7515 662 883  ·  david.cheng@apex-sp.com