BLENDED ADVISORY -> COACHING, MENTORSHIP & CONSULTING
clarity & confidence in the ai era: Human-Led Strategic GrowthCoaching or advisory services
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WHY BUSINESSES CHOOSE US
The Business World is Noisy. I Help You Find Your Voice.
My clients feel overwhelmed by the pressure to adopt every new tool, fearing they will lose the personal touch that made their business special. They worry about becoming just another transaction in a digital world.
how we work
One Partner. Four Distinct Roles. Exactly What You Want. When You Need It.
Your business is unique, and your challenges are complex. I do not believe in one size fits all solutions. My approach is to adapt to your specific needs, seamlessly shifting between roles to provide the exact support that will help you thrive. It is about understanding you, your team and your vision.
This blended model ensures you receive comprehensive support, always tailored to your journey. It is about building a lasting relationship that empowers you to lead with both heart and strategy.
Advisor
I offer strategic foresight and objective guidance on navigating the AI landscape, commercial positioning, and long term business direction. I am your thinking partner for decisions that carry real weight.
Coach
I help you and your team master the art of relationship based selling and leadership, building the resilience and emotional intelligence needed to lead with calm authority.
Consultant
I deliver structured, practical frameworks and direct solutions to specific commercial challenges, from pipeline management and deal execution to sales team accountability and revenue strategy.
Mentor
I share my deep, hard won industry experience and act as a trusted, confidential sounding board. I offer honest counsel and insights to help you avoid pitfalls and lead with confidence.
my promise
to you
Every engagement begins with an honest assessment of where you are, not where you would like to be.
From that foundation, I build a clear plan with defined standards and genuine accountability.
The goal is straightforward: your commercial performance improves, your confidence in navigating the AI era grows and your life does not collapse around you in the process.
who i work with
For Ethical Leaders Who believe in Human to Human business.
If that describes you, I would be honoured to connect.
Testimonials
What My Clients Say
David Cheng was the catalyst for my company , Orijinn’s entry into the market. His strategic insight and direct action helped us secure tier-one clients like Formula One and Warner Bros Discovery right out of the gate. So not only did David offer advice and guidance but also the tangible work of producing highly impactful results for my team and I.
On a personal level, his mentorship has been vital to my growth in the industry . If you are looking to accelerate your market success, navigate the rapidly changing industry landscape then David is the man you need in your corner
Testimonials
Supporters
Having had the privilege to be David's Exec coach, I've got to know him very well. His strengths are many - possessing high emotional intelligence, his empathy with customers and team members makes him both a great sales guy and a great manager. His knowledge of the AV market is extremely strong and I'm sure he would transfer easily into any other market if he chose to.
When it comes to hitting targets, I've rarely known anyone more focused and clear in the pipeline reality, understanding the nuances of buy needs and wants, balanced with the commercial realities.
And not forgetting, Dave is an all-round good-guy, trustworthy, reliable, and a pleasure to work with and hang out with. An Asset to any high-performance team.
Testimonials
What My Clients Say
Having worked both for and alongside David I believe I can say with some confidence that he not only has an excellent grasp of the technicality’s and commercial nuances of each and every deal I have worked with him on but he also has an uncanny ability to visualise how these deals fit into a much bigger commercial and strategic picture. His communication skills allow him to share this visualisation in such an understandable way that it’s very easy to join him on the journey and learn from his knowledge. It helps, of course, that David is very personable and patient with the less initiated.
Testimonials
What My Clients Say
I worked with Dave for well over a year and it was by far the most informative time of my sales career to date. Dave really helped me refine and develop my skills. I can honestly say, I wouldn't be half the sales person I am now without the help, advice and coaching I received from him over the course of our tenure together.
They say you never stop learning in sales, but it feels like I only really started properly learning how to live within a deal after working with Dave.
He's a great teacher, a great boss, a great colleague and a great guy.
work with me
The First Step is a Human Conversation.
I work with a selective number of clients at any one time to ensure the quality and depth of engagement that produces real results. If you are an ethical business leader seeking clarity and confidence in the AI era and you believe in trusted human relationships, I invite you to apply for an initial conversation.
+44 7515 662 883
david.cheng@apex-sp.com