I advise on tech strategy
Sensible AI & gtm processes
Stop becoming a software company by accident. Use technology and AI efficiently, so the tools serve the business instead of the other way round.
The deliverables
What you get. In plain words.
✓ A full audit of every subscription: what it costs, what it is used for and where it overlaps.
✓ A keep-or-cut plan in plain language, with the savings quantified.
✓ AI applied only where it genuinely removes effort, never where it erodes trust.
✓ A simple, documented workflow your team runs confidently, eliminating all confusion.
✓ Typically, a smaller software bill and more time spent actually selling.
How it works
Simple, structured, measured.
It starts innocently: a CRM here, an outreach tool there, a scheduler, an AI assistant or three. Twelve months later you are paying for overlapping tools, wrestling with integrations that half work and managing a workflow that consumes the very time it was supposed to save.
We'll agree what earns its place and cut the rest. Then, together, we'll design a workflow with the discipline and reporting to keep it lean as you grow.
One call could save you a year of subscription creep. Tell me what you are trying to achieve and I will give you an honest view, even if the answer is that you do not need me.
Is this for you?
This is right for you if:
You are an SMB or entrepreneur whose software spend keeps creeping up, whose team spends more time managing tools than customers, or who is under pressure to adopt AI and wants it done efficiently and honestly.
Will you make us buy new software?
Almost certainly the opposite. Most businesses I meet are paying for too many overlapping tools. The usual outcome is a shorter list, a lower bill and a workflow your team actually runs.
Do you use AI yourself?
Yes, and effectively. AI is superb at removing drudge work and terrible at building trust. I use it where it earns its place and never let it near the relationships that win you business.
What does it cost?
Engagements are structured as outcome based, time boxed investments, priced against the days committed and the results targeted, so the cost is clear up front and tied to value, never open ended. The right structure depends on your goals; that is the first conversation we will have.
What happens at the end of an engagement?
You keep everything built: a qualified, documented pipeline, the process and reporting behind it, people who have grown and clear next steps for every live opportunity. Continuation is always earned on demonstrated results, never assumed.
